my design philosophy

My design philosophy comes forth from the qualities I want my designs to have. They follow each other up, each one building onto the previous one to create a coherent design with engaging interaction.


My design philosophy is present within my designs and serves as my manifesto for interaction design.






I want my designs to harmonize shape, materials and electronics to reinforce each other and get the most out of them. I belief that by doing so a coherent story is created that can be communicated more easily, through carefully revealing its affordances.






I distinguish between simple and intuitive. A simple design is stripped from all its functionalities but its core-functionalities. An intuitive design might seem the same at first hand, yet I belief there to be a strong difference between the two; An intuitive interface reveals its core functionalities and makes sure these are easily accessible while simultaneously providing additional (relevant) features and functionalities. In this way an intuitive design allows for growth as the user gets more familiar with the design.

The celebration of growth in skill within design can help to establish a meaningful user-product relationship. Furthermore, it can help a design to stay relevant for an extended period of time.


Requires careful consideration of both the stages of usage of a design as its learning curve (the speed at which users familiarizes themselves with the design and become sensitive to its subtleties).






Nothing is as unique as an individual’s body. Therefore, I belief that not the product itself should express individuality, but the interaction a person has with it.


I want my designs to exploit accordances effectively engaging the user into play with the design exploring it haptic. This in order to bond with the object as well as letting them discover the values they can express through the design.






A good design should be able to smoothly integrate into ones everyday live. This means not only that the human-product interaction should be well designed, but also product-product relations and the ‘context(s) of use’ should be kept in mind for they can influence user experience over longer sets of time.


To design for these qualities one must integrate extensive testing within everyday contexts into their design practices. I prefer this testing to be a blend of both qualitative (lived with experience of the users) and quantitative (performed interactions, carefully logged by the design itself) testing to get a clear insights in the relation between the product and its everyday context.








copyright by Tijs Duel 2016